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  • Writer's pictureContent Captains

What Does a Content Marketer Do?

Content marketers are responsible for the planning, creation, and distribution of content marketing assets like social media posts, one-pagers, blogs, case studies, videos, white papers, ebooks, web pages, and much more.

And as a full-stack content marketer, it's also your responsibility to connect the dots.

In other words, it's not enough for you to simply create content strategies or manage a content calendar—you must know how every piece of content not only affects the business, but also what you can do to ensure it's an optimized, positive result.

It's safe to say a career in content marketing isn't for the feint of heart.

And to become a successful content marketer, you must consistently produce high-quality content, many different types of content, and become a content creation machine that understands their target audience and how to create content that resonates.

Learning about content marketing strategies and how to do the work is super important. But what if you're still undecided about starting a career in content marketing?

You might have questions like:

  • What is content marketing?

  • What does a content marketer do?

  • How much money can you make from a career in content marketing?

That's why in today's post, we're switching it up a bit to give you a real look into what content marketers do everyday—directly from our lived experiences.

Let's get started.

Group of professional content marketers.

What is content marketing?

Content marketing is a type of marketing that focuses on the planning, creation, and distribution of digital content to drive website traffic, increase conversions, and create interest in products and services.

Most content marketing includes producing the following assets:

  • Social media posts

  • One-pagers

  • Blog posts

  • Case studies

  • Videos

  • White papers

  • Ebooks

  • Web pages

And much more.

Basically if it's a digital asset that's used to market to or inform your target audience, it's content marketing.

And as a full-stack content marketer, that means you must know how to create valuable content that resonates with your target audience.

What is full-stack content marketing?

Full-stack content marketing is a term reserved for content marketers who can create written, designed, and video production assets that also understand how content must be influenced by search engine optimization (SEO), market research, and website and digital performance analytics.

Not every content marketer is a full-stack content marketer—that's why Content Captains exists, to teach content marketers like you how to level-up and enjoy a successful career.

We believe content creators, content marketing specialists, and content marketing managers can all benefit from learning full-stack content marketing skills.

Once you do, reaching potential customers through your content marketing efforts will become much easier—which in turn supports achieving your business goals faster.

What does a content marketer do?

A content marketer's main responsibility is to create compelling content specific to their target audience to achieve business goals.

Content marketers oversee the production of marketing content that supports their effective content marketing strategy. They also plan, create, and distribute content, manage editorial calendars, and lead content marketing teams. These teams range from solo marketers to entire teams sporting content strategists, content writers, designers, web developers, and more.

In addition, content marketers are responsible for creating content management plans that ensure a steady output of high quality content.

What does a full-stack content marketer do?

Full-stack content marketers do everything regular content marketers do, except they also sport a basic understanding of SEO, market research, and marketing analytics.

Whereas regular content marketers may specialize in one content marketing skill like copywriting, video production, or SEO management—full-stack content marketers know a little about a lot. Making them a huge asset to a organizations and content teams since they can either lead or support activities across the marketing spectrum.

How much money can you make from a career in content marketing?

Content marketing roles pay anywhere from $60,000 a year to over $200,000 a year.

That means that under the right circumstances, you can enjoy a high paying content marketing career.

Your salary and benefits package will differ due to a wide variety of factors including years of experience, company, and job title. But to us, the most important factor that you can control in your earning potential is whether or not you're a full-stack content marketer.

And by reading Content Captains, you'll not only learn how to get your first entry-level content marketing job, but the skills necessary to tap into those lucrative, high paying roles.

In closing

Content marketers are marketing's Swiss Army Knives

And full-stack content marketers are marketing's Swiss Army Knives on steroids—who also get paid exceptionally well.

If you're interested in becoming a full-stack content marketer that knows how to create compelling content that moves the needle, then welcome aboard.

Not a subscriber yet? Join hundreds of Content Captains readers now.

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