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Content Marketing Specialist Job Description: Here's What You Need to Know

The average content marketing specialist job description includes creating original content, copyediting and reviewing content, and collaborating with cross-functional departments to deliver content marketing assets.

Content marketing specialist job descriptions are subject to vary, but they all host a few common denominators worth learning about.

A typical content marketing specialist job description will not only include a company-specific introduction, a description of responsibilities, and a list of requirements.

But it'll also outline the potential salary range and more nuanced details specific to the role.

And as an aspiring full-stack content marketer, becoming a content marketing specialist early-on in your career can become a growth catalyst down the line.

Plus, if you apply to the right roles, you can secure a very healthy salary—especially for an entry-level position.

For these reasons, we believe content marketing specialist positions are some of the best content marketing roles you should be applying for.

But first, let's learn more about content marketing specialist job descriptions.

Man reviewing content marketing specialist job description.

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Content marketing specialist job description

Content marketing specialist job descriptions will host a list of responsibilities and requirements, which we outlined below.

And if you're following a traditional content marketing career path, you'll notice content marketing specialist jobs are considered entry-level positions.

But it's important to note that there will always be company-specific nuances, requirements, and needs.

Here's what a standard content marketing specialist job description looks like:


We are looking for a hard-working content marketing specialist ready to plan, create, and distribute content. As a content marketing specialist, you will be tasked with following our content creation process to deliver content marketing assets for our go-to-market (GTM) teams.

A successful content marketing specialist would not only launch great content, but also collaborate with cross-functional teams to enable their success. In this role, we expect you to have great attention-to-detail and expert storytelling capabilities.

Content marketing specialist responsibilities

  • Create engaging content to drive organic traffic, brand engagement, and conversion rates like social media posts, one-pagers, blogs, and ebooks.

  • Collaborate with content writers, product marketers, graphic designers, and web developers to ideate, plan, and define content marketing goals and execute on content marketing strategies.

  • Understand company ideal customer personas (ICP), industry trends, and target audience to create content for various parts of the buyer's journey.

  • Create, manage, and maintain editorial content calendar and deliverables, and meet project-specific deadlines on time while communicating progress.

  • Join marketing team and cross-functional team calls to better understand company-wide needs and ideate how content creation can support business goals.

Your content marketing experience

  • A college degree in marketing, journalism, or something similar.

  • 1-3 years of writing and content creation experience.

  • A content marketing portfolio of published work.

  • A basic understanding of Adobe Creative Suite.

  • Excellent written, verbal, and collaborative communication skills.

What do content marketing specialists do?

Content marketing specialists primarily plan, create, and distribute written content to support go-to-market (GTM) teams and drive organic growth.

We recently answered the question, what does a content marketer do?, which will give you a great overview.

But content marketing specialists are the most entry-level position, meaning there's specific nuance to the role you should know.

Content marketing specialists may be responsible for creating or supporting the creation of multi-media assets.

As well as support content creation including:

  • Social media posts

  • One-pagers

  • Blog posts

  • Case studies

  • eBooks

In short, content marketing specialists are expected to possess a basic understanding of content marketing fundamentals while sporting the capacity to receive direction and execute.

They will also be expected to manage editorial calendars, social media platforms, and blog posts while generating content specific to their target audience.

Content marketing specialists are not typically required to develop content strategies or ideate digital marketing campaign ideas on their own. But rather, join a team with an already established content marketing process and scale it through individual work.

How much does a content marketing specialist make?

Content marketing specialists make anywhere from $50,000/year to $90,000/year.

Your specific salary will vary depending on the company you're applying for, the industry you're working in, and your years of experience.

But there are a few things you can control to ensure you make top dollar, even in an entry-level position including (in priority order):

  • Learn full-stack content marketing skills

  • Create a content marketing portfolio that shows range

  • Earn a college degree and/or content marketing certifications

If you want to give yourself the best chance at making big content marketing salaries, you must showcase you can provide a great deal of value.

And since content marketing is a marketing function that revolves around making need to make recruiters and hiring managers feel confident in your abilities to do so.

In closing

Content marketing specialist job descriptions will vary.

But this post shows you what a standard content marketing specialist job description looks like to give you a basic understanding of what you'd be getting yourself into.

And to be frank, we think it's the best marketing discipline.

If you're a high school or college student, or a working professional looking to pivot into content marketing, then we recommend you check out our content marketing jobs board.

And if you'd like to learn more about how to get your first entry level content marketing job, subscribe below.

Please also reach out if you have any questions or needs.

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