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An Introduction to Full-Stack Content Marketing
How full-stack content marketers spark growth at B2B tech startups
At ease, Captain!
Welcome to a free edition of the Content Captains Newsletter where I teach you how to create content, generate traction, and accelerate your content marketing career.
Welcome to Content Captains
This is the world’s #1 full-stack content marketing academy training marketers on how to create multimedia content that sparks growth at B2B tech startups.
My mission is to equip you with the principles, knowledge, and tools you need to thrive as a full-stack content marketer.
Regardless of market conditions or shifting landscapes, if you put this training to use, you will become a highly paid marketer who enjoys a legendary career shaping the future of lucrative startups. That’s the goal.
What is a full-stack content marketer?
A full-stack content marketer is a type of marketer who can create multimedia content that effectively positions tech products.
Define full-stack content marketer:
“A full-stack content marketer”
This is a new term to describe a specialized set of content marketers capable of creating multimedia content while applying strategic, positioning, and messaging principles to generate radically better results.
“Is a type of marketer”
Any marketer can be a full-stack content marketer as long as they are trained and certified through Content Captains on the various skills required (keep reading).
“Who can create multimedia content”
From copywriting and SEO to video production and category design, full-stack content marketers are the Swiss Army Knives B2B tech startups need to gain traction and win.
“That effectively positions tech products.”
It’s not enough to simply create multimedia content, instead, full-stack content marketers sport the necessary business acumen to create content that generates results.
In today’s market, one-trick ponies just can’t cut it unless they’re top 1% in their respective disciplines.
The advancement of AI, agency models, and content creation software will continue to accelerate this type of displacement.
And if you want to not only survive, but thrive, you will adapt by gaining more skills.
There’s just no way around this.
What is the difference between content marketers and full-stack content marketers?
Most content marketers are specialists in copywriting. That’s where most start. And that’s where most stay.
Traditional content marketers may also understand the basics of marketing research, which (somewhat) guides them to make (decent) content. And of course, normal content marketers (ideally) can manage several content requests at once.
But these are the basics.
Full-stack content marketers are generalists who know seven core marketing skills:
The ability to write persuasive words that get people to take a certain action.
2) Video Production
The ability to film and edit videos for multiple channels.
3) Graphic Design
The ability to thoughtfully design assets that drive engagement within a unified brand identity.
4) Search Engine Optimization (SEO):
The ability to generate organic traffic to a website by being easy to find and easy to mind.
5) Category Design
The ability to create new categories that create demand and redefine industries.
6) Positioning & Messaging
The ability to effectively promote content that educates people on the problem you’re solving.
The ability to drive emotional engagement in your content.
You can see how valuable adding full-stack content marketers to a marketing team can be—they’re powerful professionals who are able to deliver radically different results because they have context and in-demand skills.
Reading the Content Captains newsletter will teach you these seven core marketing skills, and empower you with the business acumen you need to effectively apply them.
You can also expect to learn the fundamentals of content strategies, content creation, and project management all rooted in how to thrive at B2B tech startups.
These are the advanced skills you need to accelerate your career.
Why should you consider becoming a full-stack content marketer?
Findings show that content marketers capable of creating multimedia content earn 2-3x more than those who can’t.
If a traditional content marketer gets paid $60,000/year, full-stack content marketers can pull $180,000/year.
There’s several reasons this is true. For one, startups tend to pay more because they build in their risk into compensation. But, you also need to realize that because you can do more, you will get paid more. It’s that simple.
But at the end of the day, you need to make sure full-stack content marketing is right for you. And the best test is a simple question:
Do you want to enjoy a legendary career where you outperform and out-earn your peers?
If you answered yes, then welcome aboard.
If you want to become a full-stack content marketer, you need to get trained by Content Captains.
Content Captains is the only full-stack content marketing academy in the world.
Here’s a few ways you can learn:
1) The Content Captains Newsletter
The Content Captains newsletter publishes content marketing resources every week from fundamental skill breakdowns to interviews with industry experts.
2) Content Marketing Fundamentals
If you’re brand new to content marketing, you need to master the fundamentals first—that’s why Content Captains puts together short weekly posts to get you started.
3) Industry Expert Interviews
Content Captains publishes interviews with content marketing industry experts with all types of backgrounds so you can learn new skills straight from the source.
4) The Full-Stack Content Marketing (FSCM) Playbook
This is an on-demand 15-part guide that’ll turn you from zero to a full-stack content marketer capable of creating multimedia content that sparks radical growth.
5) The Full-Stack Content Marketing (FSCM) Certification [COMING Q1 2024]
This will be an on-demand video course that’ll train you to become a certified full-stack content marketer so you can enjoy a high-paying, legendary career.
Thanks for reading,